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INSIDE VIEW |
Customer Focus the Primary Platform for Customer Retention - By Dr. Rick Johnson
Customer focus must become the platform for success in the hotel-resort industry or for anyone in the service industry for that matter. That starts with establishing guidelines for communication and planning between management, sales, marketing and the customer service team.
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The Simple Secret to 'Persuasive Speak' - By Alan Keith
Develop and expand upon your talent to communicate. Make your audience feel a certain way or encourage a response is essential in advertising, selling and consensus building. Improve your bottom line with Persuasive Speak.
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The Hospitality Industry and its Future in the US and Europe - By Jerry Cedicci & Robin Trehan
According to the International Society of Hospitality Consultants, the top 10 issues of the industry for 2007 were labor and skills shortage, construction costs, technology, changing demographics, future of hotel profits, branding, distribution concerns, travel restrictions, emerging markets and capital availability.
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'Supplier Sites Gaining Ground on Third-Party Portals' - Third-Party Travel Aggregators...Who Needs Them? - By Neil Salerno
Somewhere along the line, I became a champion for Internet third-party travel aggregators. It didn't happen intentionally, I guess it evolved from my belief that travel partnerships can help to build hotel sales. If someone can help me fill empty rooms, that works for me. That's why it amazes me that there are still many hoteliers who reluctantly participate in third-party travel portals.
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UPCOMING
INDUSTRY EVENTS |
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FEATURED BOOK |
Hospitality Sales and Advertising
Achieve all your sales goals, build new business, and target your most profitable markets with these proven approaches. Learn from what’s worked for top companies around the world and tap into the brightest ideas. Includes how to: identify and reach the most appropriate sources of additional business; boost internal sales in food and beverage, catering, and guestrooms; motivate your sales team and coordinate sales efforts so no one drops the ball; close more sales by using the most effective sales-call and negotiation techniques. Gain customer attention – and action – by producing profitable advertising, public relations, and publicity projects. Packed with adaptable forms and checklists to help you open the door to new opportunities!
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