Latest articles tagged HTrends

Despite Growing Concerns Around Privacy Legislation and Data Risks; Audience Buying, Increase in Spend from International Markets and Automation Drive Industry Growth - More

The hospitality education of international students has continued to evolve and many programs have growing ratios of international to domestic students. - More

Two weeks ago, I wrote a column that highlighted one of the most memorable service codes ever offered in hospitality - the Statler Hotel Service Code. I included the original wording (penned in 1916) and gave readers the opportunity to receive a training powerpoint I created that is an updated version of the Statler Service Code, using current ... - More

A new travel survey finds that 90% of British holidaymakers have become more wary of booking a holiday with a less-known travel firm following the recent collapse of smaller travel companies, Kiss Travel, Sun4U and Goldtrail. - More

U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA). - More

The last few columns have all addressed the guest experience and delivering service. These columns have generated a high level of reader interest and my next article will provide a recap of some of their comments on impressions of service levels, customer expectations and service codes. - More

These days, bashing online travel agencies has become a popular sport. The likes of Expedia, Travelocity and Priceline are being blamed for commoditizing hotels, for decimating rates, and for training travelers to demand deep discounts. We can probably find a way to blame them for that oil spill in the Gulf of Mexico too. - More

After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic search engine requirements; sites with poorly written text content; inadequate navigation; and sites which are not designed to sell rooms or any... - More

Newberg, Oregon is the site for one of the newest lifestyle resorts in the United States. Since its opening in September 2009, The Allison Inn & Spa, a Preferred Hotels & Resorts member, has established itself as the premier destination resort in Oregon’s renowned wine region in the Willamette Valley. - More

Como ya había referido en otros artículos, la Hoteleria de la Experiencia se esta perfilando cada vez mas como una de las herramientas que mas influye en la diferenciación y posicionamiento de los Hoteles en el mercado internacional. - More