Baird/STR Stock Index Rises 2.9% in August

2012-09-13
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  • Smith Travel Research The Baird/STR Hotel Stock Index reported a 2.9-percent increase in August to 2,397 and is up 18.4 percent year-to-date 2012. The index ended 2011 at 2,025.

    The Baird/STR Hotel Stock Index reported a 2.9-percent increase in August to 2,397 and is up 18.4 percent year-to-date 2012. The index ended 2011 at 2,025.

    Robert W. Baird & Company and STR partnered to create the Baird/STR Hotel Stock Index—the first widely available U.S. hotel stock index in the hotel industry. The index combines Baird’s financial markets expertise, the data processing of STR and the up-to-the-minute distribution capabilities of HotelNewsNow.com, the industry’s leading hotel news website.

    The Baird/STR Hotel Stock Index outperformed both the MSCI REIT (RMZ) (-0.4percent) and the S&P 500 (+2.0 percent) in August 2012.

    “The hotel industry recorded favorable performance during August,” said Randy Smith, co-founder and chairman of STR. “With the third quarter coming to a close, investors are starting to look toward 2013. STR is expecting 2012 to finish the year with reasonable increases though 2013 may be a softer year for the hotel industry.”

    “Macroeconomic news was light during August, and the risk-on trade worked well—a reversal from the previous three months when hotel stocks significantly underperformed the broader market and other real-estate sectors,” said David Loeb, senior hotel research analyst and managing director at Baird. “August industry-wide (revenue-per-available-room) trends were solid in the 7-percent to 8-percent range, and investors have begun shifting their focus to 2013, given expectations for continued strength into year-end.”

    The Baird/STR Hotel Stock Index was rebalanced on 24 August 2012 to account for the one-time special dividend distributed by Choice Hotels International.

    About the Baird/STR Hotel Stock Index

    The Baird/STR Hotel Stock Index was set to equal 1000 on 1 January 2000, as its starting point. The Index reached its peak of 3178 on 5 July 2007. The Index’s lowest point occurred on 6 March 2009, when it dropped to 573.

    The Index is available exclusively on www.hotelstockindex.com and www.HotelNewsNow.com. The Baird/STR Hotel Stock Index is a co-branded index created by Robert W. Baird & Co. (Baird) and Smith Travel Research, Inc. (STR). The market-cap weighted Index is comprised of 15 of the largest market capitalization hotel companies publicly traded on a U.S. exchange and attempts to characterize the performance of hotel stocks. The Index is maintained by Baird and is hosted on HotelNewsNow.com. The Index is not actively managed and a direct investment cannot be made in it.

    The current companies that comprise the Baird/STR Hotel Stock Index: Ashford Hospitality Trust, Choice Hotels International, DiamondRock Hospitality, FelCor Lodging Trust, Hersha Hospitality Trust, Hospitality Properties Trust, Host Hotels & Resorts, Hyatt Hotels, InterContinental Hotels Group, LaSalle Hotel Properties, Marriott International, Orient-Express Hotels, Starwood Hotels & Resorts Worldwide, Sunstone Hotel Investors and Wyndham Worldwide.

    About STR

    STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.


    Logos, product and company names mentioned are the property of their respective owners.

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